The Client:

The Challenge:

Emily had the skills, the vision, and the drive to start her speech pathology business—but like many new entrepreneurs, she was stuck in indecision and overwhelm. Without a clear roadmap, her business remained an idea instead of a reality. She needed more than just a website—she needed guidance, structure, and someone to keep her on track.

Emily Guttman, Speech Pathologist

The Solution:

I guided her not just as a web designer, but as a strategic consultant. My role extended beyond building her site—I helped her define her brand, name her business, and develop a structured plan to launch with confidence.

✔ Naming the Business: Emily wasn’t sure where to start when choosing a name. I guided her through a structured brainstorming process, asking questions that helped her visualize her brand identity. This led her to explore bird imagery, which in turn led to NEST—a name that represents support, growth, and care but also evokes the imagery of flying free from the nest.

✔ Consulting & Strategy: From choosing a color scheme to deciding whether she needed a logo, I guided her through every branding decision. I even helped source a photographer and graphic designer, ensuring her brand had a polished, professional look.

✔ Website Design & Content Development: As someone outside the speech pathology field, I provided fresh eyes on her copy, asking pointed questions about services and how the differed to ensure her messaging was clear, compelling, and client-friendly.

✔ Future-Proofing the Business: We worked to with growth in mind. Not only building what she needed today, but planning for what she would need a year from now. For example, I created a “Team” page that she could unhide when the time came as she brought on more staff, saving her future costs and effort.

The Impact:

✔ From No Business to Business—Before working with me, Emily’s practice was just an idea. By the end of our collaboration, she had a fully operational business with a professional online presence.

✔ Confidence & Clarity—Instead of feeling overwhelmed, she had a structured plan and actionable steps to keep momentum going.

✔ A Scalable Website—She now has a website that grows with her, meaning she won’t have to reinvest in a new one as she expands.

✔ A Strong Brand Identity—With the name NEST, Emily has a business name that resonates with her mission and helps her stand out in her field.

The Conclusion:

Emily didn’t just need a website—she needed a partner in launching her business. By combining branding expertise, tech skills, project management, and emotional support, I helped her move from stuck to successful.

TL;DR:

Emily was overwhelmed by the prospect of starting her business. I helped her name it, shape her brand, and build a website designed to grow with her—while also keeping her on track with structured guidance.